How many Pinterest Pins per day?

How many Pinterest Pins per day?

How many Pinterest Pins per day?

When someone joins Pinterest for the first time or really starts wanting to utilize it for business, a common first question is “How many Pinterest Pins per day should I post”?  Great question!  The answer is not a straight-forward, black and white answer though, so let’s dive a little deeper!

You need to take the following into consideration when determining the right about of pins for your account:

1. Amount of existing content

2. How often you will be creating new content

3. Your pinning history

4. Pinterest Best Practices and Guidelines

These are the most important things to consider, so let’s talk about them one by one.

But first, let’s make an assumption.  The assumption is that we want an 80/20 split. This means that 80% of your pins will be other people’s content and 20% will be yours.  We can tweak this a bit after we walk through the considerations, but this is a common starting point.  I started with 80/20 and am now more like 50/50 with my food blogging and 70/30 with my Pinterest for Business account.

Existing Content

Are you a new blogger without much content or are you established with an entire site worth of pinnable stuff?  This is one of the main ingredients in the formula.  Well, there isn’t a formula, but you know what I mean.

Let’s say you are a new blogger with only 3 blog posts and you plan to do 1 post a week.  You might have difficulty starting at 30 posts a day as that would put you at 8 posts a day of your own content.

Pro Tip: Make 5+ pins PER PIECE OF CONTENT!  Different images and different titles.  And BOOM – you now have 5 different pins that will all lead back to your masterpiece.  This will help in the beginning especially.

New Content

How much new content do you plan to create?  One post/blog per week?  One per day?  Twice per month?  Just as with existing content, this will help define some of the limits of the number of pins that you might be able to consistently pin.

What you DON’T want to do is hit the ground running, gain momentum, show up daily, pin 20 pins a day and then suddenly run out of content and then you stop.

Pinning History

Are you new to Pinterest?  Did you have a personal account that you changed to a business account?  If you had an existing account, what was your pinning like?  Daily?  Weekly?

You want to avoid red flags.  Pinterest can be fickle at times.  What you don’t want to do is go from pinning 1 time per week to 200 per day.  Although, I’d never recommended 200 a day.  I’m just making a point!

Ease into it.  A perfect Pinterest account isn’t created in a day.

Pinterest Best Practices

I can’t say that Pinterest is a huge help here, but the following quote can be found in their Best Practices Article:

“Consistent, daily activity is better than adding a ton of Pins at once. Be patient, and stick with it. Adding content consistently over consecutive months is the best way to build a dedicated audience on Pinterest.”

So while they don’t give you an amount per day, we can extrapolate that they do not want you jumping onto the platform, pinning 200 pins and then walking away for a week.  Rather, they would prefer you to split that number up and pin daily.  That is pretty clear.

Consensus

Here is what I have found works best:

Are you just starting out or have minimal content to choose from?  Pin 5 pins per day.  4 pins from other people and 1 pin from you.  Make multiple pin images per piece of content.

Do you have lots of content or will you be a mass producer? Pin 20-30 per day and slide the scale between 80/20 and 50/50.

I actually never recommend going over 30.  Why would you need to?  It feels forced to me and more likely to get your account flagged.

Always remember that you should NEVER shy away from pinning other people’s content.  You want an account that will fully nurture your peeps and most of us can’t (AND SHOULDN’T) do it all!

Be abundant – and that starts with your mind.

Pinterest Pins Per Day

 

Understanding Pinterest Analytics

Understanding Pinterest Analytics

Understanding Pinterest Analytics

Pinterest analytics can be both frustrating and very helpful!  Frustrating because Pinterest updates them when they feel like it.  Sometimes daily, sometimes once a week.  Regardless, they DO get updated!  So, let’s dive head first into understanding Pinterest analytics.

Pinterest Analytics

 

Here is the basic analytics screen.  It is sectioned into 3 parts that we’ll talk about in details.

One thing to note before going any further.  Be careful not to make any judgements on the health of your account based on this screen alone.  If I did, then it would appear as though things are on the downturn for me, right?  Wrong.  Read on!  Below we will dive into each section listed above starting with Your Pinterest Profile.

Your Pinterest Profile

This is information about your Pinterest profile itself.  It includes Average Daily Impressions and Average Daily Viewers.

Your Pinterest Profile

Above is a 30-day view of My Pinterest Profile.  Notice the overall upward trend even though it looked like a downward trend on the prior image.  Pinterest requires long game strategy and you should never look at shorter than a 30 day period to see a trend.

So what do these 2 things mean?

Average Daily Impressions is basically how many times your pins showed up in some fashion (search, home feed, etc…)

Average Daily Viewers are the number of viewers that came across one of your pins in some fashion.

People You Reach

This next section of analytics is all about the people you reach.

People you reach

This is a great one to look at!

Average Monthly Viewers – this one is the average number of people who came across your pins in some fashion over a month’s time.

Average Monthly Engaged – this is the average number of people who not only came across your pins, but also engaged in some fashion.  This can mean they clicked your pin, saved your pin, commented, etc…

Pay close attention to both of these.

Activity from <your domain>

This is a very interesting one as well!

Activity from domain

This one is similar to the first one, but it is more important in my opinion!  In the first category, the impressions were of your overall Pinterest profile which includes your pins as well as other people’s pins that you have pinned.  THESE statistics are impressions that are from pins from your domain (ie your claimed website).

You will only get these if you claim your website.  That can be done through the settings option.

Which ones to pay attention to and ignore

Personally, I pay attention to them all.  But mostly, I pay attention to my Average Monthly Viewers and then I compare the overall impressions with the impressions from my domain.

With Pinterest, it isn’t about a popularity contest.  Your Average Monthly Viewers could be AMAZING, but if people aren’t clicking through to your website or blog then none of it matters other than being a cool vanity metric.  BUT, I imagine you have a goal for being on Pinterest and it probably revolves around sales in some fashion, either of products or services.

At the same time, take the metrics with a grain of salt.  Pinterest can have wild and radical swings in analytics.  Viral pins coming and going really mess things up when you are only looking at the home screen that only shows a few days.  If you are really interested in gaining insight, always click through and look at the prior 30 days.   It is best to ignore the the screen with the last few days when trying to gain real insight.

 

 

Understanding Pinterest Analytics

 

How to Rank in Pinterest

How to Rank in Pinterest

How to Rank in Pinterest

I got a question in my Private Pinterest For Business Facebook group today (request to join HERE) about this and I figured it was a GREAT topic to discuss furthers with a quick mini blog post!  So, let’s talk about how to rank in Pinterest.

I’m sure you’ve heard about ranking in Google with SEO – but did you know there is something similar with regard to ranking in Pinterest?  It is different but similar.

Why do we want to “rank” in Pinterest?

Well, because we want our content shown, right?  RIGHT!  Just think of when you do a Google search.  The highest ranking pages (along with ads of course) show up on the first page of the search which is the most important.  Those are the ones that are clicked on the most.  Pinterest is the same.   The highest ranking pins will be shown first when it comes to feeds and searches.

Pinterest is a driver of traffic and so, of course, we want to maximize the potential of traffic and our potential reach.   Maximize without paying for boosts and ads, that is.

Best tips to rank

There are 2 main categories that we consider when wanting to rank.

1. Visual

Pin Size  – Pinterest recommends a 2:3 ratio for your pin.  A great default size is 735 x 1102.  Do you NEED to have your pins conform to this ratio?  Nope!  I have about 80% of mine conform, but I do get crazy and create some long pins on occasion!

Images and Text – This one is simple!  Visually appealing and branded pins will serve you well.  We are visual creature and are drawn to visually appealing pins.  If you aren’t sure what creates a visually appealing pin, just do some searches on Pinterest.  Generally, the first pages will be pretty nice looking pins.  Not always – but usually!

2. Functional

Keywords – Keywords are the goldmine of Pinterest.  Check out this short video all about Keywords.

Keywords are what will connect you with your customers and them with you.  Keywords are the first step toward relevance.

Relevance – Relevance is what it comes down to.  Are you (i.e. your pins) relevant?  That is what Pinterest will ask itself.  Well, not really, but you know what I mean.  Are you consistent?  Are your keywords relevant to your niche?  Are they consistent?  Do people engage with you?  Are they repinning?  Are they commenting?  Are they clicking?  These are all things that will boost your relevance!  Keywords are what will give this speed!  The more relevant you become to your niche, the higher you will rank with respect to a set of keywords.

That’s it!  It is not hard.  The entire ranking thing on Pinterest comes down to your pins being visually appealing with relevance.  Just remember that.   

Serve, don’t sell.

Create and share.

A Review of the Tailwind SmartLoop Feature

A Review of the Tailwind SmartLoop Feature

Tailwind SmartLoop Feature

There has been much anticipation about this new Tailwind Feature – the SmartLoop!  I know that I had been anxiously awaiting my invitation and it arrived last week.

For those that used to use BoardBooster for looping, this feature was truly missed once BoardBooster shut down.  The interesting thing is that compared to SmartLoop, the BoardBooster looping was small potatoes!  But we didn’t know any better.  And now we do!

What is SmartLoop?

According to Tailwind “SmartLoop Makes it Easy to Reshare Your Best Pinterest Pins at the Best Times for Engagement“.  And I concur!  Couldn’t have said it better myself!

Basically what this allows you to do is create a “loop” consisting of the pins you choose and the boards you choose where Tailwind will continually loop (repin) those pins.  You determine the time frame, the number of pins per day, board rules, etc… for each loop.

Configuration Options

Loop Duration/Type

Seasonal – this option is for pins that have a shorter duration such as Thanksgiving meal plans. You can specify the date range for the loop to be active.

Evergreen – this option is for pins that are valid year round and you want to just keep on looping!

Key Options

Boards – You pick the boards you want as part of your loops.  You can change this later and even change it on a pin by pin basic!

Pins – Pick the pins you want in the loop.  You can add pins later.

Board Rules – This is a GREAT feature.  IF you have groups boards that have specific rules as far as how often you can post, then you want to create a rule for that board!

 

Can I add pins to an existing loop?

You sure can!  You can add pins and change boards of specific pins in your loop.

Can I delete or add boards for a specific pin within a loop?

YES!  This is the best part!  You can create a default group of boards for your loop and then go in after and add/delete boards for specific pins.

For example, let’s say I have a general recipe group board loop.  If I have 5 group boards that are general recipe group boards then I’ll have those as my base.  Now, I might have 1 board that is for desserts only.  So after I create my loop, I’ll go in after and add the desserts board to those recipes that are desserts!

Can I change the timeslot of the Looped pin on any given day?

Nope!  That is something Pinterest decided and you just go with it!

Can I start using it today?

If you’ve applied and received your invite already – then YES!  Simply click on SmartLoop and see what it says!  If it asks you to apply, then do so.  If it lets you in – then go create some loops!

I did a Facebook Live Video to give a little tutorial for my Pinterest for Business Facebook Group (request to join HERE  if you aren’t a member), so excuse the informal nature of the video – but check out a video demo below!

Top Pin Template Pack

Top Pin Template Pack

Top Pin Template Pack

I am SO excited today!  Do you want to know why?  I have created my Top Pin Template Pack Pinterest package!  I listened to YOU!  I listened to the fact that you hate creating pins.  It takes forever.  You aren’t creative.  It doesn’t give you joy.  Etc…

I get it and I listened.

I, on the other hand, love to create pins.  I didn’t love it when I started.  I, too, used templates and simply changed colors, pictures and words.  It worked well and I hit the ground running with beautiful pins.  After about 6+ months of doing this, I started to test the waters with creating my own pins.  Some worked well and some didn’t.  Some were beautiful and some were hideous.  But then something just clicked and I fell in love with the creation of beautiful pins.

I’ve had people as to hire me to create their pins.  I always said no.  I’m starting to think that maybe I’ll add this to my list of services!

But for now?  I created a BEAUTIFUL and AMAZING template package with 20 modifiable Pinterest pins that you capable of being fully branded.  Most templates are 735x1102 and are the perfect 2:3 ratio.  Some are larger/longer – just for fun!  

I think I nailed every pin in this pack!  They are all different.  Some are basic.  Some are elegant.  Some are sophisticated.  Some are plain.  But ALL can be branded and made to look like they belong.

So,  are you ready to stop pulling out your hair and wasting HOURS trying to create nice Pinterest Pins?  I already know the answer to that!

This AMAZING Done-For-You Pinterest Template pack is just for YOU!  It includes:

  • 20 Custom, Beautiful, Editable Pins
  • Demo Canva video showing how to modify and brand the pins to make them your own!
  • BONUS – Canva tutorial video showing you exactly how to get the most out of Canva and even show you how to create beautiful pins from scratch!

Priced at less than $1 per pin template – just imagine what that will save you in the long run?  How long would it take you to create 20 pins?  3 hours?  Is 3 hours of your time worth more or less than the price of this template?  Hmmm…  I think I know the answer to that!  AND it is not only 20 images, but you can also get endless images from EACH template.

Truly – no more words are needed for this!

Want to see some examples of how you can modify these templates!  Click HERE and scroll to the bottom!

What if you could pick the modules in a Pinterest course?

What if you could pick the modules in a Pinterest course?

What if you could pick the modules in a Pinterest course?

Have you ever wanted to learn a topic and went off to investigate courses only to find out that they are more than what you need?  Well, what if you could pick and CHOOSE which modules from a course that you wanted to purchase?  You CAN NOW!

I am now offering any single module from my Pinterest for Business course for $30.  They are all different in terms of length, but they include anywhere from 4-8 videos and handouts each!  I don’t know why I didn’t think of this long ago!

Pinterest has played a key role in growing my online businesses, email lists and Facebook groups (and soon to populate the communities RIGHT ON PINTEREST)!

Are you BRAND NEW to Pinterest and have no idea where to start?  I’d suggest my Pinterest for Business course.

OR…. maybe you are BRAND NEW to Pinterest and are not ready to learn all the advanced topics yet, but still want to know about group boards, Tailwind and affiliate marketing, for example?  Well – PERFECT!

OR…  if you’ve been on Pinterest for any length of time, know your way around, understand important concepts and want to pick and choose some of the more advanced topics?  Well, this is for you then too!

What can I choose from?

Let’s go through the modules in detail!  If you already know what you want by looking at the image above – then feel free to skip on down and pick the one (or more) that you want!

Module 1: 5 videos, 4 handouts

Module 1 goes into detail about Pinterest Fundamentals, Niche, Keywords, Board Creation and Optimization, and Pin Creation and Optimization.

These topics are the basis for what will begin to grow your Pinterest visibility.  Without these, you will not go anywhere.

After implementing what is in this module, my Pinterest account surged from nothing to over 600K monthly visitors.  At this time I wasn’t paying attention to my blog hits as I was focused on the Pinterest account.

 

Module 2: 5 videos, 1 handout

Module 2 dives into branding your Pinterest, website, and self.  We also talk about the anatomy of a viral pin (yes there IS such a thing) to maximize your pin’s chances of going viral and thereby gaining you a TON of visibility.  We then dive into how to use multiple images for each blog post to get the most mileage out of EVERY post.  Lastly, we strategize on how to repurpose content and plan out your content for a month at a time in just minutes!  Gold right here!

After mastering these topics is when my account really started to take off!

 

Module 3: 4 videos

Module 3 is what EXPLODED my Pinterest account into the millions and my blog hits reached around 50K per month.

We talk about group boards, Tailwind, Tribes, and strategies to keep you on Pinterest’s good side.  Meaning, you can easily get yourself suspended accidentally for abusing group boards and pinning in certain ways can red flag your account.  We go over the RIGHT strategies to avoid any red flags.

 

Module 4: 4 videos, 2 handouts

Module 4 goes into detail about how to build your list, freebies & opt-ins, what funnels are and how to create them, and a HUGE passive income potential: affiliate marketing.  Pinterest does a fantastic job at driving traffic to your website, blog or social media.  But if you are not capturing those people then you are no better off.  This module focuses on the back end to make sure you maximize your efforts.

 

Module 5: 5 videos, 1 handout

Module 5 dives into Pinterest Ads and custom audiences if you choose to use them.  I did not need ads to grow my audience, but they are nice if you choose to use them.  We also talk more about winning pinning strategies and the most important topic of all: Mindset and Belief Systems.

 

Module 6/BONUSES Module

Module 6 is the BONUS module for the course.  It covers the following topics: SEO, Browser Extensions, Advanced Marketing Institute, Pinning without a Website, Canva and Rich Pins

 

Give me my module!

Ok, ok!  Do you know which one you want?

Want the ENTIRE course and save $53????